Kendrick Lamar - Rich Spirit
Directed by Calmatic
Production Company: pgLang, Prettybird
Executive Producers / pgLang: Kendrick Lamar, Dave Free
Executive Producer / Prettybird: Candice Dragonas
Producers: Brendan Garrett, Jamie Rabineau
Director of Photography: Chris Ripley
Production Designer: Scott Falconer
Choreographer: Charm La’Donna
1st AD: Jey Wada
Stylist: Taylor McNeill
Editor: Grason Caldwell @ Parallax
Color: Michael Rossiter @ Rare Medium
VFX: The Mill
Commissioner: Michelle An
Thank you to our team at pgLang
Kendrick Lamar “Mr. Morale & The Big Steppers” is available now: KendrickLamar.lnk.to/MrMorale
#KendrickLamar #RichSpirit #MrMorale #TheBigSteppers
All Comments (21)
Kendrick Lamar will never repeat himself with his album sound, he's always evolving and that's just impressive on it's own, that's why we always look forward to his albums.
The artwork. The talent. Kendrick has already left his mark on earth. Absolutely beautiful!
I don’t see this said often enough, Kendrick is a really good dancer. He has that groove in his bones 🕺🕺🔥🔥
I connected to this sound to a level that is transcendental. I struggle with depression even when I'm actually conquering stuff... it feels exatcly like this... I can only complain to myself (phone not connected), the enthusiasm to dance but never to leave home until I find myself singing completely emotionless, careless. When he looks at the camera, I feels to me it's like an attempt to be seen different, that the real him is there trying to talk and trust me, this beat is almost like the heartbeat of someone with severe anxiety, when he is on the floor, his finger is moving. The phone ring is life calling back but despite everything, even at the end when he is glowing on the white suit, he didn't pick up... THANK YOU, KENDRICK LAMAR.
Kendrick can make the most simplest music videos and make it soooo good like the visuals are always good as always
Those finger taps on the floor. Ear to the basement. Self Exhaustion but The reflection and the movement… ooof .. the play back into the same zone… red. The soldier effect. The down moments of contemplation and drive…
The lyrics fit the vibe …Agh
Kendrick is truly an artist.
I’m so satisfied, just to feel a part of it.
It’s the uncomfortable choreography, it’s the drip, it’s the color scheme, it’s the loneliness, it’s the cowboy Kenny era and I LOVE IT.
Kendrick is a hood artist ...he paints pictures of everyday life struggle/corruption/self spirituality ..and the struggles of striving toward good but contemplating it because of the struggles we're left with.. Kendrick is like a spiritual filter and listening to his music makes feel good ,like I'm not alone..we will thrive brotha an God will not leave us alone.
Please never stop making good quality music dude! You're the realist artist, poetic and genius rapper I've ever seen.
Love the song...its on replay for me..please make more!
Kendrick Lamar is one of the most prolific writers of our time. He's a brilliant rapper.
Man if he doesn't win all types of awards this year something is wrong with the music industry. He's a musician lyrical genius.
First delivery on the beat
Next tone and dress pattern
Then good lord his voice always makes it complete and perfect ❤️❤️❤️
Only Kendrick and Cole can get away with doing videos like this bc they're lyrics are so good
Kendrick made rap and hip hop reach a different level of art at this point
The beat is mind blowing 😮
People just take Kendrick's genius for granted... he's such a singular artist.
Mr. Morale is an absolute masterpiece!
i feel like this is what i do when i listen to this song
awkwardly dance around an empty room in a lonely house
i love you k dot
This is my new favorite song I love it speaks volumes ❤️ 😍