Kendrick Lamar - Rich Spirit

Published 2022-11-16
Kendrick Lamar “Rich Spirit”
Directed by Calmatic

Production Company: pgLang, Prettybird
Executive Producers / pgLang: Kendrick Lamar, Dave Free
Executive Producer / Prettybird: Candice Dragonas
Producers: Brendan Garrett, Jamie Rabineau
Director of Photography: Chris Ripley
Production Designer: Scott Falconer
Choreographer: Charm La’Donna
1st AD: Jey Wada
Stylist: Taylor McNeill
Editor: Grason Caldwell @ Parallax
Color: Michael Rossiter @ Rare Medium
VFX: The Mill
Commissioner: Michelle An

Thank you to our team at pgLang

Kendrick Lamar “Mr. Morale & The Big Steppers” is available now:

#KendrickLamar #RichSpirit #MrMorale #TheBigSteppers

All Comments (21)
  • RV
    Kendrick Lamar will never repeat himself with his album sound, he's always evolving and that's just impressive on it's own, that's why we always look forward to his albums.
  • The artwork. The talent. Kendrick has already left his mark on earth. Absolutely beautiful!
  • I don’t see this said often enough, Kendrick is a really good dancer. He has that groove in his bones 🕺🕺🔥🔥
  • Bruno Atakala
    I connected to this sound to a level that is transcendental. I struggle with depression even when I'm actually conquering stuff... it feels exatcly like this... I can only complain to myself (phone not connected), the enthusiasm to dance but never to leave home until I find myself singing completely emotionless, careless. When he looks at the camera, I feels to me it's like an attempt to be seen different, that the real him is there trying to talk and trust me, this beat is almost like the heartbeat of someone with severe anxiety, when he is on the floor, his finger is moving. The phone ring is life calling back but despite everything, even at the end when he is glowing on the white suit, he didn't pick up... THANK YOU, KENDRICK LAMAR.
  • Sharkdragon345
    Kendrick can make the most simplest music videos and make it soooo good like the visuals are always good as always
  • MissLiss Lk
    Those finger taps on the floor. Ear to the basement. Self Exhaustion but The reflection and the movement… ooof .. the play back into the same zone… red. The soldier effect. The down moments of contemplation and drive…
    The lyrics fit the vibe …Agh
    Kendrick is truly an artist.
    I’m so satisfied, just to feel a part of it.
  • Shakira Stewart
    It’s the uncomfortable choreography, it’s the drip, it’s the color scheme, it’s the loneliness, it’s the cowboy Kenny era and I LOVE IT.
  • Reni Arellano
    Kendrick is a hood artist ...he paints pictures of everyday life struggle/corruption/self spirituality ..and the struggles of striving toward good but contemplating it because of the struggles we're left with.. Kendrick is like a spiritual filter and listening to his music makes feel good ,like I'm not alone..we will thrive brotha an God will not leave us alone.
  • Ayman JD
    Please never stop making good quality music dude! You're the realist artist, poetic and genius rapper I've ever seen.
  • Terry Briceno
    Love the song...its on replay for me..please make more!
  • Katie Schwartz
    Kendrick Lamar is one of the most prolific writers of our time. He's a brilliant rapper.
    Man if he doesn't win all types of awards this year something is wrong with the music industry. He's a musician lyrical genius.
  • Tyrøn
    First delivery on the beat
    Next tone and dress pattern
    Then good lord his voice always makes it complete and perfect ❤️❤️❤️
  • Script Flippa
    Only Kendrick and Cole can get away with doing videos like this bc they're lyrics are so good
  • helpoj
    Kendrick made rap and hip hop reach a different level of art at this point
  • People just take Kendrick's genius for granted... he's such a singular artist.
    Mr. Morale is an absolute masterpiece!
  • i feel like this is what i do when i listen to this song
    awkwardly dance around an empty room in a lonely house
    i love you k dot
  • Gracie Porter
    This is my new favorite song I love it speaks volumes ❤️ 😍